Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President's Day last month. The company's most popular Prime Day sales occur in October and July. 

Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event during the month of March on the retail giant's calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers. Unlike Prime Day, the spring sale runs for multiple days, not just two. This year, the sale event is March 25-31, 2025. In the UK, the event is called Amazon Spring Deal Days. 

Essentially, what you can expect is tons of deals across almost every product category, all available for a limited time. 

The dates of Amazon's Big Spring Sale are Tuesday, March 25 to Monday, March 31, 2025. 

My early estimates placed the sale starting sometime around Wednesday, March 26. In 2024, the Big Spring sale ran from Wednesday, March 20 to Monday, March 25. 

No, you don't have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals. 

If you're not a Prime member yet, you can join  before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.

Amazon Prime costs$15 per month, or you can purchase an annual membership for$139, saving several dollars. 

Also: These 5 new Amazon features make finding the products you need even easier.

College students and those aged 18-24  can get a discount and pay nearly$8 per month or$69 per year. In addition, those with qualified government assistance (which may include select seniors) can receive a Prime membership  for just$7 per month after their free trial.

As a commerce and advice editor, I can recommend a few things to help you maximize Amazon's sales. If you want to shop the sale, you'll want to access a Prime account, even if the Big Spring Sale is not a Prime-exclusive event. In addition to free two-day shipping, membership is easy to set up and gives you access to exclusive offers on the site. Plus, you can use a free trial to shop for the best savings without spending a dime on a membership. 

If you end up starting a free trial (or already have Prime), ensure your payment options (like one-click settings and your default delivery address) are correct. This way, you can check out quickly if you need to during the sale. 

Also: 7 exciting AI features coming with Alexa+ (and what Amazon devices support it)

Other ways to prepare for spring savings include researching and planning potential purchases, listing want and need items, and setting a budget before sales. 

October Prime Day returned Oct. 8-9, 2024. If Amazon sticks to its typical sale calendar, the next Prime Day sale (and the first Prime Day sale of 2025) will likely be in July. However, there are still a few more chances to save until then, including during the Big Spring Sale. 

Last year, Amazon offered customers 50% (or sometimes more) off products across multiple categories, such as beauty, sports and outdoor, home, apparel, and electronics. This year, Amazon is promising up to 40% over 35 categories including home, fashion, and more. Plus, there will be daily deal drops, Prime-exclusive offers (thought this isn't a Prime event), and lots of savings on Amazon Haul, the site's budget shopping experience. 

Amazon's Spring Sale runs from March 25-March 31, so expect multiple days of deals and plenty of opportunities to save. Plus, there's already plenty of early offers to shop. However, as with all sale events, there will be lingering offers from Amazon and competing retailers after the official sale ends. The team will cover the best deals on top-tested tech before, during, and after the Big Spring Sale, so I'll keep you posted. 

Although the Big Spring Sale likely doesn't officially kick off until next week, the retail giant always has many discounted products. We spend time shopping for the best Amazon deals available daily, no matter the time of year, to bring serious savings to readers. That's why we've already roundup up some of our favorite early Amazon Spring Sale deals to shop now. 

Also:The best early Amazon Spring Sale deals live now

Last year, several retailers jumped on the spring sale train and offered seasonal savings that overlapped with, preceded, or followed Amazon's Big Spring Sale. This year, we expect similar concurrent sales again, likely from other major competitors like Target, Walmart, Best Buy, and more. At the very least, expect many retailers to drop their prices to match Amazon's and give customers like you a choice of where to buy from. In fact, we're already seeing competing sales live now. 

Also:The best early anti-Amazon Spring Sale deals live now: Walmart, Best Buy, and more

As a member of the staff, I only write about deals myself or a team member would want to buy -- devices and products we desire, need, or would recommend. I look for deals where products are at least 20% off (or hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops.

I also look over customer reviews to find out what matters to real people who already own and use products in the deals I recommend. These recommendations may also be based on my testing (or testing by another expert), plus extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best tech. 

Also: How we rate deals at in 2025

Plus, in 2025, refined its approach to deals, developing a measurable system for sharing savings with readers like you. Our editor's deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision. 

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