Britain's Competition and Markets Authority (CMA) has announced its focus will be on interventions that directly affect UK consumers and businesses. The regulator will release a 'roadmap' to guide Big Tech companies, clarifying which issues it plans to prioritise and which it may deprioritise. The roadmap will also outline potential future interventions if companies are designated as having strategic market status, including tech giants like Google and Apple.

CEO Sarah Cardell emphasised that the CMA would act with a 'more nuanced approach' to promote competition while fostering business growth. With new powers to investigate firms with significant turnover in the UK, the CMA will continue its work to ensure fairness and transparency in the digital markets. The first roadmaps for investigations into search engines and mobile platforms are set to be released in June and July 2025.

The CMA's strategy aligns with a pro-business direction, as the UK government aims to boost investor confidence while maintaining competitive markets. This initiative follows the appointment of Doug Gurr, former head of Amazon UK, as interim chair, signaling the government's commitment to balancing regulation with economic growth.