In the world of service providers and networks, the demand for new and better services continues to grow. As more services and applications migrate to the Cloud, service providers will continue to play a crucial role in delivering quality experiences and performance at the speed businesses and consumers demand. What emerging technologies, trends, and unique opportunities are transforming the way next-generation services are developed?

The growth of video, wireless mobility, Internet of Everything (IoE), and cloud services presents both business opportunities and security challenges. To take advantage of these new opportunities, service providers are adopting open and programmable network architectures that increase business agility and lower costs.

Cyber risk, however, must be addressed. Adversaries are exploiting the growing attack surface presented by new services, expanded network connections, and device proliferation. Legacy security approaches have not kept pace with evolving network architectures or the changing threat landscape.

During our next#CiscoChat onWednesday, Aug. 19 at 10:30-11:00 a.m. PST,followed by a Periscope session at 11-11:30am PST, @CiscoSP360 will moderate a discussion on how to prepare your service provider business to thrive. The discussion will explore all the latest service provider technology news and looking ahead in deploying orchestration and virtualization to be more agile, reduce costs and generate new revenue.

Service providers are experiencing commoditization, revenue decline, and high customer turnover from traditional connectivity and managed services. They are extending their catalog of services with cloud services to generate higher average revenue per user from new value-added services, including security services. In fact, it's estimated that service providers can capitalize on$1.7 trillion in incremental value over the next 10 years through IoE growth. However, operational complexity can stifle the service provider's ability to reduce costs and become more agile when bringing new capabilities to market.

In this Chat, David Yates, Cisco's Director of Marketing, SP Video Solutions, Greg Smith, Cisco's Manager for SP infrastructure and Matt Reath, Chief technology Officer for CCI systems, Inc, will discuss what is going on in the industry right now and thoughts and predictions to what future holds for the Service Providers architecture.

Business agility starts with preparation: anticipating the broad vision, requirements, and technologies needed to build and sustain a competitive advantage. As your priorities evolve and you plan to introduce new capabilities, it is critical to be sure that your network infrastructure and applications not only can support new requirements, but can also scale to support requirements of the future.

As enterprises move to clouds, service providers have an unprecedented opportunity to profit from the trend, and better meet customers' security, management, and budget requirements. Service providers can deliver effective, differentiated, security-enabled services to customers to create incremental revenue streams.

Be sure to join and follow the#CiscoChat conversation onWednesday, Aug. 19 at 10:30-11:00 a.m. PSTusing hashtag#CiscoChat.