Roll up, roll up! It's time to get your skates on if you want to benefit from early bird prices forCisco Live 2019, which takes place in the beautiful and vibrant city of Barcelona from 28th January to 1st February next year.

Perhaps you're still undecided about whether or not to attend. Maybe you need to persuade your boss to let you spend a few days out of the office. Let me assure you that there are many excellent reasons for joining us at the EMEA edition of our annual customer event.

So exactly why should you attend? Because Cisco, a true champion of digital transformation, will inspire you over the course of the event to make possible what you may have believed was unachievable. This event presents a unique opportunity to acquire cutting-edge knowledge and skills on the technologies you already use, and those you will rely on in the future.

You'll be able to immerse yourself in five days of sessions, hands-on training, and one-to-one meetings with your peers; explore the World of Solutions, which forms the dynamic core of Cisco Live; and connect with Cisco engineers and other experts to discuss your unique technical challenges.

As always, there are plenty of compelling arguments for service providers to get involved in 2019. We're putting service providers front and centre of our activities this year - just take a look at this video to see what we're planning to do.

If you need more incentives, just take a quick look at some of the key topics and technologies that will be discussed, explored and demonstrated.

Reinvent the network-the demand for bandwidth is going sky high but so are the alternatives your customers are considering. You're priority now is how to protect your footprint, get better network economics and extend the network lifespan -all this while delivering higher bandwidth. No one other than Cisco knows how to scale and automate your network, the core of your business and to keep your competitive advantage. We will demonstrate relevant solutions for all providers, whether you want to insert 5G, scale and digitize your cable access network or boost your IP network -Cisco has the right answer for you.

Unlock the power of data-operational excellence, quick response to market changes, optimization of assets, not long ago all these belonged exclusively to the web industry, now Cisco shows how they all are achievable in the service provider space. Our solutions provide you with the visibility of your network health and performance, faster installation and upgrade and the ability to identify and remove inefficiencies quickly -come and see this in action.

Secure your business-the vulnerability surfaces are increasing as the network and IT infrastructure are evolving, and so are the hacker incentives to strike. Assuring business continuity, preventing data breaches and protecting your customers should be the top concern for every service provider. Cisco has the solution for you, we have evolved our security architecture and we are keen to show you how this will improve the security of your business.

Create meaningful experiences-how can you win new market segments and offer new and innovative services to drive top line growth? Let us show you how, with our managed services accelerator for service creation and delivery of managed services at scale; like SD WAN, cloud VPN, managed security, managed collaboration...The list goes on and on.

Power of multi cloud-the journey to the cloud embraces the combination of your data centre and public clouds. It gives you the velocity and agility you need in your business, but also reduces your operational and capital costs. We can show you the scale of our carrier class cloud solutions -unified computing, cloud native applications, multi cloud containers platform, virtual network infrastructure and more.

The question you should really be asking yourself is: can you actually afford to miss this opportunity? Early bird prices end on 26th November, so make the most of this fantastic offer.

We look forward to meeting you in Barcelona!

Updated 9/25/18 to reflect early bird registration pricing.