Britain should use its strengths in AI to shape how the technology is deployed worldwide, according to DeepMind founder Demis Hassabis.

Hassabis highlighted the country's leading universities and skilled workforce as key factors in maintaining a competitive edge. Speaking at a Google AI event, he stressed the economic and geopolitical importance of ensuring AI development aligns with ethical and practical standards.

The UK government is working to boost AI innovation, with advanced technology at the centre of discussions between Prime Minister Keir Starmer and US officials.

Google has announced upgrades to its AI offerings in Britain, including expanded UK data residency for its work productivity tool, Google Agentspace. Meanwhile, tech rival Oracle has pledged a$5 billion investment in Britain over the next five years to support growing demand for cloud services.

Hassabis also called for global standards on the use of copyrighted material in AI development, noting the challenges of regulating models used across different countries.

Google's AI expansion includes the addition of its Chirp 3 audio generation model to Vertex AI, enhancing cloud services with human-like voice capabilities. The UK remains a key player in the AI sector, with industry leaders pushing for policies that ensure responsible and effective deployment of the technology.