FIFA President Gianni Infantino has suggested that the organisation may develop its cryptocurrency to engage with football fans worldwide. Speaking at President Trump's White House Crypto Summit, Infantino shared FIFA's interest in launching a digital token, emphasising its potential to connect with the sport's five billion supporters.

While no official plans or timelines were revealed, the idea signals FIFA's growing interest in blockchain technology as a tool for fan interaction and financial growth. Trump responded enthusiastically, joking that such a coin could one day be worth more than FIFA.

Following the announcement, a cryptocurrency unrelated to FIFA named 'FIFA' skyrocketed by 357,000% due to market confusion, briefly reaching a valuation of$8.2 million. Meanwhile, the summit introduced key crypto policies, including a US Strategic Bitcoin Reserve, indicating a shift in regulatory approach under Trump's administration.

As FIFA prepares for the 2026 World Cup in North America, Infantino's statement highlights the growing intersection of cryptocurrency and football, suggesting that digital assets could play a significant role in the sport's future.

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