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Studies show that even under perfect driving conditions, speeding over short distances leads to marginal savings in getting to your destination. Add a few traffic lights, a couple of curves, a bit of traffic or weather, and the time-saving benefits taper down to little or none. So why cutoff, tailgate, speed, and stress out for negligible returns at a higher risk?
Is doing something always better than doing nothing?
Take this example for instance: The Pepsi Challenge nearly killed Classic Coke when New Coke was introduced in response to Pepsi
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