Google is conducting tests on an advanced AI tool called 'Genesis' with the primary goal of generating news stories using sophisticated technology. The company emphasises that the tool is not meant to replace human journalists but to serve as a versatile personal assistant, automating tasks to support reporters and save their time.

The Genesis tool assimilates extensive information on current events from various web sources. Using sophisticated algorithms, it crafts comprehensive and timely news content, aiming to streamline information gathering and content creation for more efficient and dynamic newsrooms.

To ensure industry collaboration, Google has reached out to prominent news organizations, including The New York Times, The Washington Post, and News Corp. The company seeks their interest in adopting the technology and tailoring it to meet modern news reporting needs.

While Genesis showcases promising capabilities, some industry executives have raised concerns about the potential implications for human journalists. However, Google emphasises that the tool is intended to be a supplementary support rather than a replacement for journalists' essential roles.