Service is the key differentiator for hospitality -service that is driven by your guests' needs. This is made possible by today's ability to digitize information across the network, which is changing how the industry does business. But it also means going well beyond providing basic Wi-Fi service. Digitization and the Internet of Things allow you to offer an entirely new range of services to help turn your venue into a destination.

On June 28, please spare an hour to join Cisco's Hospitality and Mobility leaders as they present a free webcast designed to help you learn how to make digitization a reality for your hotel, resort, cruise line, or conference center. The session is being held at 10:00 a.m. PT/1:00 p.m. ET, and will focus on how to address today's technology challenges and meet business priorities.

The webcast panelists will present research highlights and the latest technology trends from the recent HITEC conference in New Orleans (I hope you had as much fun at this event as I did). You will also hear real-world use cases that demonstrate how your peers are using Wi-Fi and mobility to deliver superior service and generate added profits, including mobile check-in/check-out services; delivering custom offers and amenities via device; connecting staff and guests; how analytics let you examine usage and traffic patterns to provide better service and new revenue opportunities; and much more. See our Mobility blog for further details.

Register today for this in-depth webinar, and please check out Cisco's Mobility in Hospitality website as well as our Cisco Hospitality website. I'll see you there!

Follow me @suzytreece and Cisco Hospitality @CiscoTravel. Also, please join us on LinkedIn.