The LEGO group has launched two free resources to help families protect children against cyber-bullying. The first resource is a 'Build & Talk' activity guide meant for children between 6 to 10 years old that details LEGO-based fun activities to get families to have conversations about cyberbullying. The second resource was developed in partnership with Peppy Pals and provides users with a series of polls, quizzes, and challenges that are designed to encourage supportive online behaviour.

Paulina Olsson, CEO and Co-Founder of Peppy Pals, shared that 'navigating the world of online friendships and communities can feel exciting and fun, but it can also feel scary and lonely for children ... through different videos, polls, quizzes, and building challenges we give kids a way to express their feelings, and in doing so help each other deal with both the positive and negative aspects of spending time online.'