Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP's looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O'Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP's are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers