Louis Vuitton has admitted to a significant data breach in Australia, revealing that an unauthorised third party accessed its internal systems and stole sensitive client details.

The breach, first detected on 2 July, included names, contact information, birthdates, and shopping preferences - though no passwords or financial data were taken.

The luxury retailer emailed affected customers nearly three weeks later, urging them to stay alert for phishing, scam calls, or suspicious texts.

While Louis Vuitton claims it acted quickly to contain the breach and block further access, questions remain about the delay in informing customers and the number of individuals affected.

Authorities have been notified, and cybersecurity specialists are now investigating. The incident adds to a growing list of cyberattacks on major Australian companies, prompting experts to call for stronger data protection laws and the right to demand deletion of personal information from corporate databases.