Meta has appealed to a Norwegian court to stop a privacy penalty imposed by the nation's data watchdog, Datatilsynet. The fine, totalling 1 million crowns ($94,313) per day starting from 14 August, was enforced due to allegations that Meta violated user privacy by collecting data for tailored advertising, specifically behavioural ads.

Meta aims to secure a provisional order to halt the fine, set to continue until 3 November. The company's legal representative contended that Meta had already committed to procuring user consent for data utilisation. Datatilsynet instated the fine on 7 August after notifying Meta of this action pending corrective measures. Over a two-day period, the hearing will occur, during which Datatilsynet will present counterarguments against the requested suspension. If the penalty's permanence is upheld, the case may possess more extensive implications concerning European data safeguarding.

Why does this matter?

The outcome of this legal battle could set a precedent for how tech giants handle user data and adhere to data protection regulations in Europe and beyond. The case also underscores the growing scrutiny of big tech companies and their data practices, highlighting the importance of safeguarding user privacy and obtaining proper consent for data usage. The potential implications on data protection policies and the broader digital landscape make this dispute a focal point for discussions about privacy, corporate responsibility, and regulatory oversight in the digital age.