Meta Platforms has announced new measures to combat misinformation and deepfakes in Australia ahead of the country's upcoming national election.

The company's independent fact-checking program, supported by Agence France-Presse and the Australian Associated Press, will detect and limit misleading content, while also removing any material that could incite violence or interfere with voting.

Deepfakes, AI-generated media designed to appear real, will also face stricter scrutiny. Meta stated that any content violating its policies would be removed or labelled as 'altered' to reduce its visibility.

Users sharing AI-generated content will be encouraged to disclose its origin, aiming to improve transparency.

Meta's Australian policy follows similar strategies used in elections across India, the UK and the US.

The company is also navigating regulatory challenges in the country, including a proposed levy on big tech firms profiting from local news content and new requirements to enforce a ban on users under 16 by the end of the year.