French shipping heavyweight CMA CGM has announced a major partnership with tech firm Mistral AI, committing E100 million over five years to develop custom AI solutions across its logistics, shipping, and media divisions.

A dedicated team of Mistral AI experts will be stationed at CMA CGM's Marseille headquarters and Grand Central, the base for its media arm.

The collaboration will focus on automating customer services, improving e-commerce tools, and creating smarter document systems to streamline operations.

CMA CGM's CEO, Rodolphe Saade, described the deal as a key step in reinventing the group's core businesses with artificial intelligence, while aligning with the company's values and goals for responsible innovation.

CMA CGM has already committed E500 million to advancing AI, with prior partnerships including Google and Perplexity, and investments in firms like PoolSide and Dataiku.

The group also launched Kyutai, a nonprofit AI research lab, in 2023. The latest collaboration with Mistral AI reinforces CMA CGM's ambition to lead digital transformation in maritime logistics through generative AI.