Guest Blog by, Paul Bosco, vice president, market development, Cisco Service Provider business

 At NAB this week, Cisco is showcasing to media and entertainment companies its certification of independent software vendors (ISV) focused on media-centric applications.

The solutions available to customers involve a host of software applications paired with the Cisco Unified Computing System?(UCS), and/or multiple Cisco Nexus 7000 and 3000 Series switches. Select demos of these solutions in action will be showcased atCisco's NAB booth at the Las Vegas Convention Center.

"Cisco is increasing its investment in relationships with independent software vendors across the company, to deliver new business outcomes for our customers," said Paul Bosco, vice president, market development, Cisco Service Provider Business."We are excited to premiere several of our joint solutions here this week at NAB."

Certified software vendors in the Cisco^? ISV program for media and entertainment companies include:

• Adobe Systems
• Elemental Technologies
• Grass Valley, a Belden Brand
• Harmonic Inc.
• Imagine Communications
• Interra Systems
• Signiant
• Snell

Come find us at the North Hall of the Las Vegas Convention Center this week at the #NABshow Booth#N802.

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