In response to the potential risks posed by generative AI, Norway is taking proactive measures to safeguard consumers and uphold data privacy laws. The Norwegian Consumer Council has published a report emphasising the importance of protecting human rights in the development and utilisation of generative AI systems.

'There are a few issues with generative AI in terms of data collection,' said Tobias Judin, head of the international section at Norway's data protection authority. 'The first questions are around what these companies do to train their models.' 

Additionally, the Norwegian data protection authority, Datatilsynet, is actively raising awareness about the violations of the General Data Protection Regulation (GDPR) associated with generative AI. Concerns encompass the unauthorised collection of personal data, lack of transparency, issues of data accuracy and quality, and the potential for model inversion attacks that can re-identify the data used to train generative AI models.

In a similar vein, the Norwegian Consumer Council has urged EU institutions to withstand lobbying influences from major tech companies and establish robust legislation to safeguard consumers. Their latest report emphasises that beyond enacting laws, additional resources must be allocated to enforcement agencies to ensure compliance.