OpenAI's use of Scarlett Johansson's voice likeness in its AI model, ChatGPT, has ignited controversy in Hollywood, with Johansson accusing the company of copying her performance from the movie 'Her' without consent. The dispute has intensified concerns among entertainment executives about the implications of AI technology for the creative industry, particularly regarding copyright infringement and the right to publicity.

Despite OpenAI's claims that the voice in question was not intended to resemble Johansson's, the incident has strained relations between content creators and tech companies. Some industry insiders view OpenAI's actions as disrespectful and indicative of hubris, potentially hindering future collaborations between Hollywood and the tech giant.

The conflict with Johansson highlights broader concerns about using copyrighted material in OpenAI's models and the need to protect performers' rights. While some technologists see AI as a valuable tool for enhancing filmmaking processes, others worry about its potential misuse and infringement on intellectual property.

Johansson's case could set a precedent for performers seeking to protect their voice and likeness rights in the age of AI. Legal experts and industry figures advocate for federal legislation to safeguard performers' rights and address the growing impact of AI-generated content, signalling a broader dialogue about the need for regulatory measures in this evolving landscape.