Google may roll out a Play Games update on 23 September adding public profiles, stat tracking, and community features. Reports suggest users may customise profiles, follow others, and import gaming history, while Google could collect gameplay and developer data.

The update is said to track installed games, session lengths, and in-game achievements, with some participating developers potentially accessing additional data. Players can reportedly manage visibility settings, delete profiles, or keep accounts private, with default settings applied unless changed.

The EU and UK are expected to receive the update on 1 October.

Privacy concerns have been highlighted in Europe. Austrian group NOYB filed a complaint against Ubisoft over alleged excessive data collection in games like Far Cry Primal, suggesting that session tracking and frequent online connections may conflict with GDPR.

Ubisoft could face fines of up to four percent of global turnover, based on last year's revenues.

Observers suggest the update reflects a social and data-driven gaming trend, though European players may seek more explicit consent and transparency.