Salesforce has entered a multibillion-dollar agreement with Google Cloud, committing to spend at least US$2.5 billion over the next seven years.

The deal enables Salesforce products-including customer-management tools, Agentforce AI assistants, and Data Cloud services-to run directly on Google's infrastructure.

The partnership reflects a broader effort by both companies to strengthen their position in the growing generative AI market.

While Microsoft currently dominates this space by offering AI services to a significant portion of Fortune 500 firms, Salesforce and Google are seeking to expand their reach in AI-powered productivity and customer experience solutions.

By deepening integration with Google Cloud, Salesforce aims to give its enterprise customers access to more scalable and efficient AI services. The collaboration positions both firms to compete more aggressively with Microsoft, particularly in AI-driven business software and cloud solutions.

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