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Engaging Teams in Social Media: Twitter Chat -August 20, 2013 #CiscoSMT
Aug 06,2013
As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject mat...
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Practical Social Media Advice for Newbies
Jul 15,2013
You already have subject matter expertise.  It is time to share that knowledge with others through social media. There are many social networks, many rules, many experts and alotof information to digest.  Beyond the basics of each plat...
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Getting Social with the Cisco Global Events Mobile App
Apr 17,2013
The Cisco "Social Media for Savvy Marketers" event starts tomorrow!  The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 -4/19/13).  We are looking forward to dynamic sessions, with more than 33 speakers and...
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Getting the Insiders' View of Social Media
Apr 05,2013
Did you happen to catch the Let's Chat!#ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional vid...
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Top 10 Tips for Executive Social Media
Apr 04,2013
Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. Sheila Jordan, Cisco ...
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Getting the Executive Social Media View
Mar 26,2013
Since launching our internal executive social media mentoring program, it's been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics...
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How Do You Get Executives Involved in Social Media?
Mar 06,2013
4-3-13 Cisco Social Media Executive Panel Broadcast"How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? " O...
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Optimize Social Profiles for Better Search Engine Results
Mar 06,2013
Social Media Optimization(SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one's search engine rankings, increase brand awareness, drive traffic to web si...
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The Social Media Play on Search Engines
Feb 26,2013
This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and ...
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Pinning Down Pinterest Best Practices
Feb 06,2013
Oh the joys of pinning new ideas, trends, videos, and so much more on Pinterest! I'll admit it...I have a little obsession, racking up thousands of pins between professional and personal Pinterest accounts. Use Pinterest best practices to create mor...
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Train Employees And Yield Higher Social Media Results
Jan 15,2013
Here we are...just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsi...
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