Interested in attracting new customers? Reconnecting to cord-cutters? Retaining valued subscribers? Put Cisco SPVSS stand 1.A71 on your must-see list at#IBC2018!

Reach out to your Cisco account rep or any listed author to book a demo of Infinite Video Platform, our cloud service for pay TV operators to secure, distribute and monetize premium video experiences on alldevices.

Brian Ring, JT Taylor, Tim Ruhl, Sunil Mudholkar 

You say you want a revolution
Well, you know
We all want to change the world

A compellingJohn Lennonlyric, sure.Butwhen it comes to TV, Tradition is partnering with Revolution, and together they are creating the best of both worlds for providers and consumers.

We can no longerexpect consumersto accept one-size-fits-all TV. They're looking for a video serviceto fill unique andimmediate viewingneeds. And today's robust video marketplace means that fresher, more personalized video product offerscan inevitably be found.

In response, today's leading TV operators are working to build flexible architectures so they can launch increasingly diverse products and profitably attractall subscribers. They are no longer tied to monolithic, rigid architectures.

At the same time, the economic reality of pay TV means that the foundation of this platform needs to be low-cost and agile. It needs to reduce the Total Cost of Ownership for video service infrastructure.

How can operators deploy a platform that can be mapped to an endless journey of ever-better TV, increased usage, and a strong price-to-value ratio in the consumer's mind? And do all that while achieving aggressive cost structure objectives?

Our Infinite Video Platform does it by building-in three foundational levels. The basic outline of each level is below. Each one contains core pillars upon which any subscriber experience can be built and monetized.

Three Foundational Levels on the TV Subscriber Journey

Level one. This is the broadband-only level, providing a simple-to-subscribe, no frills video offering. It might deliver linear and/or on-demand video using OTT streaming delivery. The target platforms could be iOS or Android mobile devices, or might expand into other OTT Apps like Roku or Apple TV. This level can also support some basic time-shifted TV use cases via our cloud DVR service.

Level two. This level answers the video demand of that level one subscriber that -perhaps because of the great content they're now hooked on -wants to see their favorite shows on a 40