Time magazine has entered a multi-year agreement with OpenAI, granting the AI firm access to its news archives. The deal allows OpenAI's ChatGPT to cite and link back to Time.com in user queries, although financial details were not disclosed. OpenAI, led by Sam Altman, has forged similar partnerships with prominent media outlets such as the Financial Times, Axel Springer, Le Monde, and Prisa Media.

These collaborations help train and enhance OpenAI's products while providing media companies access to AI technology for developing new products. Despite some media companies suing OpenAI over content usage, such partnerships are crucial for training AI models and offer a potential revenue stream for news publishers. Such a trend comes amid broader industry tensions, highlighted by Meta's decision to block news sharing in Canada following new legislation requiring payment for news content.

Why does it matter?

The OpenAI-Time deal is part of a larger movement where publishers seek fair compensation for their content amid the rise of generative AI, which has prompted discussions on ethical content usage and compliance with web standards.