Apple is integrating OpenAI's ChatGPT into Siri, as announced at its WWDC 2024 keynote. The partnership will allow iOS 18 and macOS Sequoia users to access ChatGPT for free, with privacy measures ensuring that queries aren't logged. Additionally, paid ChatGPT subscribers can link their accounts to access premium features on Apple devices.

Apple had been negotiating with Google and OpenAI to enhance its AI capabilities, ultimately partnering with OpenAI. The enhanced feature will utilise OpenAI's GPT-4o model, which will power ChatGPT in Apple's upcoming operating systems.

OpenAI CEO Sam Altman expressed enthusiasm for the partnership, highlighting shared commitments to safety and innovation. However, Elon Musk, the billionaire CEO of Tesla, SpaceX, and the social media company X announced a ban on Apple devices from his companies if Apple integrates OpenAI technology at the operating system level. Musk labelled this move an 'unacceptable security violation' and stated that visitors would be required to leave their Apple devices in a Faraday cage at the entrance to his facilities.

Why does it matter?

The new business plan aims to significantly enhance Siri's capabilities with advanced AI features. The chatbot will be seamlessly integrated into Apple's systemwide writing tools, enriching the user experience across Apple devices.

Central to this integration is a robust consent mechanism that requires users' permission before sending any questions, documents, or photos to ChatGPT. Siri will present the responses directly, emphasising Apple's commitment to user privacy and transparent data handling practices.