As the 5 April deadline approaches for TikTok to secure a non-Chinese buyer or face a US ban, the list of potential acquirers continues to grow.

Marketing platform AppLovin has submitted a preliminary bid to acquire TikTok's operations outside of China, aiming to expand its footprint in the global digital advertising arena.

AppLovin's move adds to the mounting interest in TikTok, with Amazon and a consortium led by OnlyFans founder Tim Stokely also entering the fray.

These developments come amid US government concerns over TikTok's Chinese ownership, which officials argue poses national security risks, a claim that TikTok and its parent company, ByteDance, have consistently denied.

The White House has taken an unusually active role in facilitating the sale.

President Donald Trump indicates openness to a deal wherein China approves the transaction in exchange for relief from US tariffs on Chinese imports.

This intertwining of trade negotiations and tech acquisitions underscores the complex geopolitical landscape influencing the fate of TikTok in the US.

Private equity firm Blackstone is also evaluating a minority investment in TikTok's US operations, potentially joining non-Chinese shareholders like Susquehanna International Group and General Atlantic in contributing fresh capital.

The future of TikTok, an app used by nearly half of all Americans, remains uncertain as the deadline looms and negotiations continue.