BlackRock, the world's largest asset manager, has expanded its reach into the European crypto market with the launch of the iShares Bitcoin ETP.

The product will begin trading on Germany's Xetra exchange, Euronext Paris, and Euronext Amsterdam. However, this move follows the success of the iShares Bitcoin Trust in the US, which has amassed$48 billion since its launch in January 2024.

The iShares Bitcoin ETP is designed to cater to both institutional and qualified retail investors. BlackRock has introduced a competitive 10 basis point fee waiver for the product, reducing its expense ratio to 0.15% through the end of the year.

Once the waiver expires, the ETP will charge 0.25%, matching CoinShares' Bitcoin ETP.

Digital asset investment products saw a significant recovery last week, with$644 million in inflows. This ended a five-week streak of outflows, signalling a positive shift for the broader crypto market.

Bitcoin products led the way, with Bitcoin ETFs benefiting from rising institutional demand. Ethereum ETFs, however, experienced outflows, highlighting shifting investor preferences.