Hello there. Andrew Sage here, welcoming our Distributors and 2T partners to 2021.
Over a long year ago, when we began 2020, I resolved to help our distis and partners meet our mutual goals, and I asked all of you to help our customers grow and prosper. At that time, none of us knew how complex that would turn out to be. We're already in the second month of a new calendar year, and already I feel we have come a long way. As you may have heard on our Q2 earnings call, the core customers of our Distributors and 2T partners -Commercial and Public Sector -are primary growth drivers at Cisco.
I'm opening this year with more emphasis on trust, as I closed last year. For years, we in the tech industries have been talking about being a "trusted advisor", and now it's more important than ever. This past year, finding ways to be a trusted partner to our customers was almost the only thing that mattered.
Yes, it's important that we meet our revenue goals -very important. But this past year taught me to focus much more on bigger goals like our mission of building a more inclusive future for all -what are our businesses all about? Every day, technology becomes more accessible to more businesses, and it benefits more people.
Here are some of the areas that we will be focusing on with you in the coming months:
The Romans began each year by making promises to the god Janus for whom the month of January was named.Many of you probably know that Janus is the two-faced god, one face looking back at the past, one looking forward to the future. The Romans considered him the god of beginnings and transitions. How appropriate for us today, as we look forward to more challenges, but we can also look back with some pride at how well we met our challenges over the past year. We helped our customers, our partners, and each other because we reached deep inside ourselves and found an abiding trust in our relationships with each other. We proved ourselves trust-worthy.
So, as we look back at 2020, be proud of yourselves. We didn't let our customers down and we didn't let each other down. I am proud of the work we did together.
All of us at Cisco look forward to being your trusted partners in 2021. Good selling,
Andrew