Alexa said what?

I've been worried about Alexa lately.

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Amazon's smart-speaking assistant is, apparently, not as useful as those in tech might think.

Why,Bloombergrecently got hold of an internal Amazon memo that suggested the company was very worried. Humans are only using Alexa for the very basics. If they're using their Alexa devices at all.

In some years, between 15% and 25% of Alexa devices were idle during the second week in their new homes.

Clearly, this is a cause for concern. And there is no better arena for concerned causes than the Super Bowl.

So Amazon has hired Scarlett Johansson and her Saturday Night Live presenter husband Colin Jost to perform in a Super Bowl ad and bring a little starry sparkle.

It's a spirited defense of Alexa's worth. It's also a very defensive defense.

Here we have our happy couple enjoying Alexa's true talent -- mind-reading.

She knows that if it's Super Bowl time, the game must be streamed on Prime Video, the blinds must be drawn and the ros