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Indian Local Content Report

12 oct. 2023 Hi-network.com
According to a report by the Mobile Association of India and market research firm IMRB International about 127 million Internet users in India consume content in local languages. However, the digital ad spending in regional languages is only expected to reach 5% of overall add spending as advertisers believe return on investment for such ads is not good enough. Read the full report and analysis here.

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