A study published by Deque Systems -a digital accessibility company and conducted by Nucleus Research shows that 70% of Internet websites in certain industries such as e-commerce, e-government, news and information, etc. are unavailable to visually impaired users. According to the report, 7 out of 10 blind persons cannot access e-government services whereas 8 out of 10 users experience difficulty accessing news websites.The research therefore highlights the existing digital divide despite measures taken to make the Internet more accessible to visually-impaired users, and emphasises a missed market opportunity for the concerned websites given that they lose roughly USD 6.9 billion to accessible e-commerce competitors annually. 

The report found that well-known e-commerce actors including Amazon, Target and Best Buy lead the way in addressing accessibility issues in the e-commerce space.