Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled "Social Marketing for B2B: It's Not Just for B2C Anymore."
In this session both of us discussed how we approached B2B social media from a Grainger perspective and from a Cisco retail industry marketing perspective. Some of the points that we discussed include:
One of the things we ran out of time to play during the session was the new "Mobile Heroes are Everywhere" video from Grainger, which I thought was very effective in delivering the messaging in a humorous manner:
"Using content, that is engaging, relevant and helps Grainger drive our offering and value proposition to our audience is extremely critical. The above video is a small part of a broader content and social marketing strategy that our teams are working on," says Parvez.
I wanted to end this blog with the great video and welcome any questions about our session in the comments area below.
Thank you