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Marketing Velocity: When plans change, agility becomes our strength
Dec 08,2020
From working remotely, to countless video calls, to completely shifting our approach to customers and events, we've all had to prove our agility as marketers this year. You've probably seen Boon Lai talking about this very thing in his latest blog se...
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Don't Tap the Brakes when Driving Demand with Marketing Velocity
Dec 04,2020
Here is a question we get from our partners every day, "How can I drive demand?" The answer is there is no quick fix or silver bullet that always works. Creating demand is the result of a careful planning between sales and marketing. And it isn't a o...
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Bring Your A.M.O. to LinkedIn Ads
Nov 16,2020
It's an incredible time to be using LinkedIn Ads right now. Both usage of LinkedIn as well as the advertising platform have been growing significantly. LinkedIn now officially has a total of 660 million members, and it's growing fast. According to&nb...
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The future-proof marketer just landed -in Scandinavia
Aug 14,2019
"I hope you'll get value from my story about how we created this successful country-level partner marketing event -which we adapted from the Cisco Live! Marketing Velocity session in Melbourne. It has helped us build an even stronger partner commun...
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Your Marketing Velocity Experience: Simpler and More Powerful
Jul 30,2019
Here
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Reflections on becoming future-proof marketers
Jul 11,2019
I love getting your feedback
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Why Marketing for the Future is on Minds Everywhere
Apr 11,2019
Speaking with more and more partners while traveling recently, I am thrilled so many of you have marketing for the future top-of-mind. Seems like no matter what country I visit, or which partner I consult, we all agree on the power that marketing hol...
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Off to New Orleans for Cisco Marketing Velocity 2019
Mar 26,2019
We are off to New Orleans this week for our 2019 Cisco Marketing Velocity event, and I could not be more excited to interact with our amazing Cisco Partners in such a hospitable, vibrant locale.  NOLA is a place that personifies the resilience a...
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Become a Future-Proof Marketer
Mar 13,2019
In my January blog, I talked about many of the tools we provide to help all of our partners increase their marketing effectiveness. I heard a lot of feedback from you on that particular blog, and I promise to always share the most up-to-date informat...
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Cisco Makes it Easier to Increase Your Marketing Effectiveness
Jan 22,2019
The recent holiday season allowed me to spend time with my family and look back on 2018. Now that we
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Secrets of Highly Productive Partner AM's
Aug 13,2018
Cisco relies on a robust partner ecosystem that drives the majority of our business. However, each of you have your own differentiated approach to the market. Today, I wanted to share some of the resources that can increase AM's productivity. Many of...
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Marketing for a New Era -Marketing Velocity Barcelona 2018
Jun 01,2018
I spent last week at Marketing Velocity in Barcelona with 300 of our global partner marketers and marketing experts within Cisco. What an experience. I left inspired, energized and confident about our future together, and how we can accelerate our pa...
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