By Adrian Fluckiger, Head of Cloud Infrastructure Services -Corporate Business, Swisscom

At Swisscom, we've encountered a challenge that should be familiar to telcoms everywhere. As more of our customers shift from landlines to mobile devices, and as the mobile market becomes more competitive and complex, we're finding it necessary to create new revenue streams by offering a broader range of services. Two years ago, we confronted that challenge head-on with the introduction of a comprehensive cloud offering-our Dynamic Computing Service.

We developed our own customer-facing portal for this cloud offering, but we ran into serious limitations almost right away. The billing and fulfillment processes were insufficiently automated, and customers had very little transparency into the management of their cloud data. The simple fact is this: by attempting to create our own cloud infrastructure with no external assistance, we were stealing focus from our own areas of specialization. We needed a vendor with deep experience in deploying and optimizing cloud solutions. So we asked Cisco and two other top cloud vendors to engage in an intensive proof-of-concept to demonstrate their capabilities.

We assumed that some of our use cases would be too challenging for an external vendor, but Cisco proved otherwise. They delivered a truly dynamic, customizable solution to meet our complex needs. The result? We now offer a standardized catalog of 26 different cloud-based services, all managed through Cisco Intelligent Automation for Cloud (IAC) software.

The key to the whole solution is the level of customization provided by Cisco Services. With their help, we've automated some of our most time-consuming processes, and we've gained greater visibility across the enterprise from a single portal. We can now provision servers in minutes rather than weeks. We can also offer our customers more flexible billing options, billing them on a day-to-day basis rather than monthly or quarterly. That level of flexibility and value is a major differentiator for us, because it really highlights both the quality and affordability of our services.

For me, the best thing about this whole process is that Cisco Services always listened to us. They were open to input. We learned a lot from each other, which is exactly as it should be.

To find out more about how Swisscom worked with Cisco Services to reduce costs while achieving greater agility, read thecase study.