World Liberty Financial (WLF), a new crypto platform in which President Donald Trump holds a financial stake, announced the launch of a strategic token reserve aimed at supporting Bitcoin, Ethereum, and other leading cryptocurrencies. The reserve is designed to help mitigate market volatility, support decentralised finance projects, and create a robust capital reserve for future investments. WLF also plans to seek partnerships with financial institutions to contribute tokenised assets to its reserve.

This announcement reflects the growing involvement of Trump and his family in the cryptocurrency world. In addition to WLF, the Trump family has a majority stake in Trump Media & Technology Group, a company recently pivoting into crypto-linked financial services. Trump's ventures also include the$Trump meme coin, which has already generated significant revenue. With token sales reaching$500 million, WLF has made a strong entry into the market just months ahead of the US presidential election.

WLF's launch is strategically timed to coincide with the increasing interest in bridging the gap between traditional finance and the crypto world. Donald Trump Jr. recently spoke at the Ondo Summit in New York, where he emphasised the importance of a regulatory framework to allow crypto to thrive. He described crypto as the 'future of finance' and a key component of maintaining American dominance in global finance. Trump and his affiliates hold a significant stake in WLF, with 60% ownership of the holding company and a large share of its revenues.