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The UK Information Commissioner's Office (ICO) has called G7 data protection and privacy authorities to work together to overhaul cookie consent pop-ups. The stated goal of the Information Commissioner Elizabeth Denham is to ensure people's privacy is more meaningfully protected and businesses can provide a better web browsing experience. In doing so, ICO is expected to present a new initiative to improve the current cookie consent mechanism, making web browsing smoother and more business friendly while better protecting personal data. TechCrunch reports that this approach aiming towards 'lasting' preferences embedded within web browsers may be rather different to previous Do Not Track (DNT) standards.
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