The US Federal Trade Commission (FTC) has fined Warrior Trading$3 million for operating day trading programs considered "misleading" to consumers.

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On April 19, the US regulator said Warrior Trading, based in Great Barrington, Mass., made "misleading and unrealistic claims" to potential customers interested in day trading.

Day trading is a stock market tactic involved in selling and purchasing securities, with positions closed before market close. While this speculative activity can be profitable, it may also be riskier than longer-term investments -- especially if you don't do the appropriate research beforehand.

According to the FTC (.PDF), Warrior Trading and its CEO Ross Cameron allegedly "convince[d] consumers to pay hundreds or thousands of dollars for a trading system that ultimately failed to pay off for most customers."

Consumers were sold trading strategies through online programs, ebooks, a live chat platform for members, and "masterclasses." The programs were promoted through social media platforms including Facebook, YouTube, and Instagram.

Warrior Trading also made use of online advertisements. According to the regulator, examples include:

• "Learn to Trade With Certainty Towards The Financial Freedom You've Always Wanted"
• "Learn How I Made over$101,280.47 in Verified Profits Day Trading Part Time in Under 45 Days Using 3 Simple Strategies that You Can Use Immediately to Increase profits and Reduce Losses NOW!"

The FTC's complaint claims that Cameron called his program "profitable" and "scalable," but the watchdog took umbrage with these phrases and said the sales pitch violates the FTC Act and the Telemarketing Sales Rule (TSR).

Furthermore, the US agency alleged that the "vast majority of customer accounts actually lost money, with numerous consumers losing thousands of dollars trading on top of the thousands they paid Warrior Trading."

A court order requires Warrior Trading to pay roughly$3 million in refunds and the firm has been barred from making "baseless" claims about the potential to earn revenue on the stock market through the company's strategies.

In addition, the organization is prohibited from making any future "misrepresentations through telemarketing about investment opportunities, including the earnings potential or amount of risk a consumer might face."

Samuel Levine, Director of the FTC's Bureau of Consumer Protection, said the ruling was a "heavy price" for Warrior Trading to pay and highlights an ongoing "crackdown" by the FTC on "false earnings claims and phony opportunities."

Update 9.00am GMT 22/4: In a statement, Warrior Trading said:

"We want to be clear from the outset of this communication that the truthfulness of Ross Cameron's earnings claims is not in question. His broker statements continue to be publicly available on our website as they have been for years and continue to be audited and verified at the end of each calendar year.

We do believe that the better informed a consumer is regarding the risks and challenges of trading, the better it is for our industry as a whole. Where Warrior Trading and the regulators agree is that day trading is risky, and it is not a way to "get rich quick". With the guidance of the FTC, we hope that our expanded disclaimer helps day traders and those interested in day trading, understand the risks of this type of trading.

Actively trading the markets is something that many Americans aspire to do, much like becoming an entrepreneur. We believe that while difficult and risky, there is a need for quality education and support for those who decide to take that journey. We look forward to continuing to be transparent and straightforward with consumers about the risks and challenges, and providing a best-in-class educational experience for those who decide to pursue the journey."

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