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Customer Interactions in the Evolving World of Marketing
Feb 06,2014
In a world where we are increasingly connected, and other's opinions or reviews are more accessible than ever, marketing must evolve to keep up.  Consumers want, and expect, 'on-demand' marketing -customized marketing that caters to what they ne...
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The Five Take-Aways of Content Marketing
Feb 03,2014
I was recently on a panel entitled "It's 12 o'clock. Do you know where your buyers are?"at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the r...
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Digital Philanthropy -How Are You Giving this Holiday Season?
Dec 23,2013
It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donati...
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Digital Transformation: Is Your Company Making the Pivot?
Dec 18,2013
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation.However, 63% of those respondents also believe that their current pace is too slow. Sound famili...
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What is 'digital'?
Nov 21,2013
How would you define 'digital'?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without? I am often asked 'what is digital'? ....
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And The Winner Is....
Nov 08,2013
Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congra...
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The Last Dance
Nov 01,2013
I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can't seem to hold on to any of them. Then I ...
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Diving In: A How To Guide to Twitter
Oct 30,2013
Have you been thinking about becoming more active on Twitter and haven't gotten around to it yet? Often, it can be difficult to dive in.  I've seen this often through planning a department wide social media plan, and I've gotten the same questi...
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A Sneak Peek into Our New Social Media Training Center
Oct 29,2013
A Short Trip Down Memory Lane... On the quest of becoming a truly social-minded culture, about a year and a half ago, we rolled up our sleeves and created a multi-level, multi-track social media training program that used game principles and integrat...
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All-New! Cisco Champions for Data Center: Nominations Now Open
Oct 10,2013
Are you passionate aboutData Center and Cloud Technology? Do you love sharing your knowledge? Do you want access to Cisco experts? Today is your lucky day. Share your passion as a Cisco Data Center Champion!I'm happy to announce the call for nominat...
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5 Steps to Success: Encouraging Employee Social Media Engagement
Oct 09,2013
Aristotle was spot on when he said, "The whole is greater than the sum of its parts." This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization's built-in social media army to evangeli...
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A Chapter from My Unwritten Book: Social Media Planning (Part 1)
Sep 18,2013
For quite some time now, I've been thinking about writing a book. A book about social media. A book about what I've seen and learned. A book about things I would like to see. A book about strategy -I love strategy. I've started writing...
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