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Do I Really Have to Share?
Apr 04,2014
Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother's time, your toys, your books, and countless ot...
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#EngineersUnplugged S5|Ep5: Professional Development via the Social Pyramid
Apr 02,2014
In this week's episode of Engineers Unplugged, Aaron Delp (@aarondelp of The Cloudcast) and Josh Atwell (@josh_atwell of#vBrownBag) discuss how to go from being a community member to a content creator. Grow your professional skills by ...
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Humanizing Cisco's Recent Network Convergence System
Feb 21,2014
Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essen...
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Social Media and Valentine's Day: 5 Things They Have in Common
Feb 14,2014
It's February 14, and Valentine's Day is already trending on Twitter. It's estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and ...
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Customer Interactions in the Evolving World of Marketing
Feb 06,2014
In a world where we are increasingly connected, and other's opinions or reviews are more accessible than ever, marketing must evolve to keep up.  Consumers want, and expect, 'on-demand' marketing -customized marketing that caters to what they ne...
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The Five Take-Aways of Content Marketing
Feb 03,2014
I was recently on a panel entitled "It's 12 o'clock. Do you know where your buyers are?"at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the r...
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Digital Philanthropy -How Are You Giving this Holiday Season?
Dec 23,2013
It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donati...
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Digital Transformation: Is Your Company Making the Pivot?
Dec 18,2013
80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation.However, 63% of those respondents also believe that their current pace is too slow. Sound famili...
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What is 'digital'?
Nov 21,2013
How would you define 'digital'?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without? I am often asked 'what is digital'? ....
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And The Winner Is....
Nov 08,2013
Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congra...
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The Last Dance
Nov 01,2013
I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can't seem to hold on to any of them. Then I ...
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Diving In: A How To Guide to Twitter
Oct 30,2013
Have you been thinking about becoming more active on Twitter and haven't gotten around to it yet? Often, it can be difficult to dive in.  I've seen this often through planning a department wide social media plan, and I've gotten the same questi...
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